The Endorphin Sports concept was born from a dream! One morning, Philippe Beauregard-Totaro, the entrepreneur behind the company woke up with the concept of tailor-made sportswear in mind. This night-time dream quietly turned into an entrepreneurial dream. After several hours, several months, of research and reflections, the concept was refined and brought back to a field he is passionate about, the world of cycling and triathlon (Endorphin Cycling & Triathlon).

Cycling and triathlon came on Philippe’s road by his constant search for personal achievement. An avid golfer and skier from a very young age, it is to celebrate his 30th birthday that the goal of doing an Ironman 70.3 arrived. He challenged his father, Mario Totaro, to follow him and thus improve their physical condition and get out of their comfort zone.

During this wonderful adventure, an event completely changed their lives and the lives of their loved ones. Mario was diagnosed in 2015 with a very aggressive brain cancer. Despite his spectacular battle and exceptional courage, the disease took over. He passed away on June 28, 2017.

Endorphin Sports was created and is entirely dedicated to his memory. You can see in the logo the presence of an M for Mario. This is also why we launched the La bougeotte Mario Totaro Fund, in his memory and for each medical garment sold, we donate $2 to this charitable fund whose goal is to get young people moving.

Endorphin Medical is a division of Endorphin Sports. This division was created to respond to a crying need during the first phase of Covid-19 containment in 2020. As the businesses were closed and there was an urgent need for medical wear, we were asked to start producing it. Which we did to help all healthcare workers. It all started with surgical hats, but we soon had to add products because the need was enormous (uniforms, masks, etc.). We decided to take the concept a step further and apply the Endorphin recipe to our medical clothing. It’s the fruit of this work that made it possible to create what we present today!


Our Values

We put our heart into our work and put our six values forward in everything we do.

  • Personal achievement: We thrive on personal achievement, as much by participating in that of others as by our own.
  • Satisfaction: We strive to exceed expectations.
  • Abundance: We work to create and live in a universe full of pride, passion, authenticity and joy.
  • Performance: We create powerful products in order to participate in your personal performances.
  • Creativity: We think differently, we dare, and we want to surprise.
  • Pleasure: Life is a game. Everything we do, we do it while having fun, even when it’s serious.


The Business

We manufacture healthcare apparel, here locally in Quebec, so comfortable and high-performance that you’ll forget about it, so you can better focus on what’s most important to you.

We believe that you deserve the best. That’s why we develop clothing that will allow you to maximize your comfort.

Our products are not reserved for just one category of health care professional, each and every one of them can benefit from them and will see the difference.